The reluctance of UK consumers to shop around for good deals on credit cards and loans are landing them in more debt.
In research conducted by Alliance & Leicester Personal Loans, figures show that half of consumers up and down the country choose the easy option rather than taking the time to shop around, leading to an increase in credit and store card debt.
Only a small number of Brits are bothering to research and plan their borrowing, meaning they can take advantage of better deals.