Debt management advice and services could be in even greater demand in the UK according to Prudential.
New research compiled by the group suggests that debt and financial problems are on the rise for a very unlikely demographic of people - those who are awarded pay rises and bonuses - and shows that 3.4 million people have got themselves into debt after a pay increase, while only 15 per cent put their good fortune into savings.
A spokesperson for Prudential said: "A pay rise or a bonus ought to be the trigger to get debt under control, but too many of us simply see it as an excuse to spend more."